A young graphic designer fresh out of college in the summer of 1961, Happy has just landed his first job at a wacky advertising firm filled with eccentric creative artists. Everything is going great until Happy is assigned to design a newspaper ad recruiting participants for an experiment in the Yale Psychology Department. Happy can't resist responding to the ad himself. Little does he know that the experience will devastate him, forcing a reexamination of his past, his soul, and the nature of human cruelty—chiefly his own.

Written in sharp, witty prose and peppered with absorbing ruminations on graphic design, this stand-alone sequel to Chip Kidd’s previous novel, The Cheese Monkeys, again shows that Kidd's writing is every bit as original, stunning, and memorable as his celebrated book jackets.